Company
UpKeep is an Asset Operations Management platform built to empower maintenance, operations, and reliability teams. This cloud-based software allows teams to ditch the paper trail and focus on becoming more efficient in the things that matter.
My role
Nov 2022 - Present
June 2020 - Dec 2020
I was a designer on UpKeep's operations team. Some of my biggest projects included creating the company's first visual guidelines as well as improve the information architecture of their internal company website. I also dabbled in graphic design by creating a sub-product logo, creating graphics to promote their educational courses for customers, as well as enhancing the team's onboarding documents.
Visual Identity Guidelines
This was the company's first Visual Identity Guidelines. I had the opportunity to talk with people in various departments to gather all of the information presented here.
Marketing Collateral
I designed marketing collateral for internal company use, social media, customer conferences and more.
UpKeep Logo design
I had the opportunity to design 2 logos for UpKeep. The first was for UpKeep Edge, a sensor product that monitors asset health by leveraging sensors, and analytics. I collaborated with the leaders of the Edge team to create a logo that would be printed on the product and used on the software.
The second logo was for The Maintenance Community, UpKeep's online community of 3,000+ industry experts and maintenance professionals who host webinars and facilitate discussion in a monitored LinkedIn and Slack group.
Various Graphic Design
Using Figma and Canva, I created graphics to promote Reliability City, UpKeep's educational course designed to help people pass the CMRP exam. I also created social media templates, internal onboarding and offboarding documents, and more.
