#digitalads

#content

#marketing

#billboard

#socialmedia

UpKeep Design

UpKeep Design

UpKeep Design

UpKeep Design

UpKeep Design

UpKeep Design

I am UpKeep's sole marketing designer focused on marketing collateral such as email, website, and social media graphics. I often design decks, infographics, event flyers, and less common but the literal largest - a billboard in Los Angeles! I have dabbled in logo designs for sub-products and online communities, and I designed the company's first Visual Identity Guidelines.

I am UpKeep's sole marketing designer focused on marketing collateral such as email, website, and social media graphics. I often design decks, infographics, event flyers, and less common but the literal largest - a billboard in Los Angeles! I have dabbled in logo designs for sub-products and online communities, and I designed the company's first Visual Identity Guidelines.

I am UpKeep's sole marketing designer focused on marketing collateral such as email, website, and social media graphics. I often design decks, infographics, event flyers, and less common but the literal largest - a billboard in Los Angeles! I have dabbled in logo designs for sub-products and online communities, and I designed the company's first Visual Identity Guidelines.

I am UpKeep's sole marketing designer focused on marketing collateral such as email, website, and social media graphics. I often design decks, infographics, event flyers, and less common but the literal largest - a billboard in Los Angeles! I have dabbled in logo designs for sub-products and online communities, and I designed the company's first Visual Identity Guidelines.

I am UpKeep's sole marketing designer focused on marketing collateral such as email, website, and social media graphics. I often design decks, infographics, event flyers, and less common but the literal largest - a billboard in Los Angeles! I have dabbled in logo designs for sub-products and online communities, and I designed the company's first Visual Identity Guidelines.

I am UpKeep's sole marketing designer focused on marketing collateral such as email, website, and social media graphics. I often design decks, infographics, event flyers, and less common but the literal largest - a billboard in Los Angeles! I have dabbled in logo designs for sub-products and online communities, and I designed the company's first Visual Identity Guidelines.

Jun - Dec 2020 • Nov 2022 - Current

Nov 2022 - Current

Nov 2022 - Current

Nov 2022 - Current

Dates

Marketing Designer

Role (Contract)

Jun - Dec 2020 • Nov 2022 - Current

Dates

Marketing Designer

Role (Contract)

About UpKeep

My Role at UpKeep

One-pagers, Infographics, and Flyers.. oh my!

One-pagers, Infographics, and Flyers.. oh my!

I've created page-based content (Guides, White Pages, Flyers, Reports, etc) for events and conferences like the SMRP Annual Conference, LVRS Americas Conference, and more. I've also created large downloadable reports for UpKeep such as the State of Maintenance and State of Community- both available at https://upkeep.com/resources/downloads/ !

I've created page-based content (Guides, White Pages, Flyers, Reports, etc) for events and conferences like the SMRP Annual Conference, LVRS Americas Conference, and more. I've also created large downloadable reports for UpKeep such as the State of Maintenance and State of Community- both available at https://upkeep.com/resources/downloads/ !

Marketing ads - social, website, email

Marketing ads - social, website, email

I designed images used for LinkedIn, social media, email campaigns, giveaways, and more! All of which have been viewed by thousands of customers.

I designed images used for LinkedIn, social media, email campaigns, giveaways, and more! All of which have been viewed by thousands of customers.

Visual Identity Guidelines

Visual Identity Guidelines

Made back in 2020, this was the company's first Visual Identity Guidelines. I had the opportunity to talk with people in various departments to gather all of the information presented here. As the company has grown, this document has been a wonderful source of truth for design across the org. Like all design systems and guidelines, this document is living to this day and continues to be added to by all creatives on the team.

Made back in 2020, this was the company's first Visual Identity Guidelines. I had the opportunity to talk with people in various departments to gather all of the information presented here. As the company has grown, this document has been a wonderful source of truth for design across the org. Like all design systems and guidelines, this document is living to this day and continues to be added to by all creatives on the team.

Other fun stuff!

Other fun stuff!

Billboards seen in Times Square and Los Angeles :D Being mainly a digital designer it was unreal knowing my work was physically on a billboard IRL! UpKeep is a team that recognizes and celebrates maintenance and reliability professionals. It is an honor to create content that empowers these unsung heroes!

Billboards seen in Times Square and Los Angeles :D Being mainly a digital designer it was unreal knowing my work was physically on a billboard IRL! UpKeep is a team that recognizes and celebrates maintenance and reliability professionals. It is an honor to create content that empowers these unsung heroes!

I also have designed t-shirts and zoom backgrounds for the team! UpKeep has a wonderful team culture- one that runs marathons together, celebrates diversity, and of course, hosts meets up with their awesome clients like the Salvation Army.

I also have designed t-shirts and zoom backgrounds for the team! UpKeep has a wonderful team culture- one that runs marathons together, celebrates diversity, and of course, hosts meets up with their awesome clients like the Salvation Army.

©2024 Michele Shi

©2024 Michele Shi

©2024 Michele Shi

©2024 Michele Shi